Tuesday, March 21, 2017
- Wednesday, March 22, 2017
On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.
It seems like you can’t pick up an article these days without there being some mention of behavioral economics and how irrational we all are at making decisions. While this belief is made clear in experiment after experiment, the next question is what do we do with this knowledge?
Let us tell you! Gen Re asked that same question and decided to better understand how they can use behavioral economics to nudge consumers. Namika and Marcy will share each step, from gaining buy-in from senior management, designing the survey experiments, to communicating the results, and highlighting what changes they would make next time.
For more event details, please visit the Quirk’s website.