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PHARMArket Research Conference

We invite you to learn more about Getting Engaged to Your Customers by attending this presentation at this year's premiere marketing research conference for the pharmaceutical industry. During this session, Sharon Paik of Ipsos Health will co-present with Auxillium Pharmaceuticals, will discuss the significant move away from the traditional reach-and-frequency sales model to one based on developing stronger relationships with stakeholders through winning their hearts and minds. Pharma companies are finding that the winning differentiator is not just simply focusing on the product or the price, but the level of engagement – the creation of a deeper, more meaningful connection between the company and the customer, and one that endures over time. Ipsos Health will present a recent case study that demonstrates the critical importance of developing a stakeholder engagement strategy with shared best practices for execution. We will answer the following questions:

• How do I measure and drive engagement?
• How important is a ‘multi-stakeholder’ engagement strategy?
• What is the optimal research approach for understanding customer relationships?
• How does customer advocacy impact the bottom line?
• What changes can I make right now to support an effective customer engagement strategy at my company?

Also at the conference will be Elys Roberts, President of Ipsos Health, who moderate a panel discussion focused on providing Practical Advice for Developing Payer/Market Access Research and Strategies. Topics on the agenda include:

• Market access in Emerging Markets
• Country-to-country tips on market access research
• The role of quantitative methodologies in Payer research
• Engagement strategies with Payers
• Health economics and cost-effectiveness
• Risk-sharing/ pay-for-performance
• Key trends

And Finally….a Practical Guide to Building Online Healthcare Communities! During this session, Robert Ramirez of Ipsos Health, will reference Ipsos' considerable experience in social media research and highlight the pros and cons in a variety of situations, which will include a case study based on a recent online healthcare community project. Additional learnings will include:

• Using online communities to get deeper insights for your dollar
• When an online community is right for your brand
• Learnings from pharma and other industries
• The discussion will include other social media methodologies including co-creation, buzz-tracking/web-sensing etc.

To learn more about this conference, please click here.

As a client and friend of Ipsos, you are eligible for a 10% discount when registering. To take advantage of this special discount, please click here and when prompted for a code, enter ipsos1.

Ipsos is also the lead sponsor for the Canadian conference, currently scheduled for April 2012. For more details, please click here.