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PBIRG Winter Workshops

Join senior researchers from Ipsos Healthcare who will be presenting a workshop on Adapting Research and Forecasting Techniques to Deal With the Growing Complexity of the Healthcare Market. Pharmaceutical markets are evolving and increasing in complexity. For researchers to accurately predict the value of new compounds in development, an integrated perspective encompassing all stakeholders is required. This session will focus on improving the accuracy of new product forecasting using two advancements in standard techniques:

• Deriving peak market share through linked choice models involving physicians, patients and payers
• Predicting time to reach peak share with customized uptake curves that account for unique characteristics about the therapy area, product and competitive environment

To learn more about this conference or to register now, please visit the PBIRG website.