MRMW

Date: Tuesday, April 25, 2017 - Wednesday, April 26, 2017
City: Chicago, IL

Join Ipsos’ Jennifer Irvine and Britt Calvert who will be presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics.

Jennifer and Brit will share details of a recent study and highlight tips for:

  • Designing a mobile diary for in-home product comparison
  • Using new technology to reduce hours of video into key themes and a compelling story
  • Showing how the combination of advanced video analytics and mobile survey data produces richer consumer insights

Ipsos friends and clients are eligible to receive a 20% discount when registering. Simply use promo code: IPS15

For more event and registration details, please visit the MRMW website.

To request an article summarizing the learnings we will reveal during this presentation, please email info@ipsos-na.com.