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MarketMix – Thriving in the Conversation Economy

Ipsos is delighted to be a sponsor of this year's annual conference by the Puget Sound Chapter – American Marketing Association.

Don't miss your opportunity to learn more about 'Going Viral'. During this session presented by Rod Keller, Vice President with Ipsos ASI, we introduce a new model for Re-Transmission Potential and the background thinking that went into its development. Rod will share key learnings for ‘best practice’ in maximizing virality. We will look at examples of ads that work in this space, and explore why other ads that might at first glance seem to play by the rules of ‘effective advertising,’ fail to either connect with consumers or become viral.

Viral ads help advertisers overcome the most common barriers to effective advertising. Virality creates engaged consumers, brand advocates, and business success. Virality supercharges media spend. And with Ipsos ASI’s newest model, the potential of an ad’s re-transmission via viral and social media channels can be estimated ahead of time. Ipsos ASI, the world’s largest ad testing organization, has uncovered four drivers of virality. Does your next campaign have what it takes to go big?

To learn more about the conference or to register now, please click here.