ESOMAR - Accelerating Excellence
Sunday, September 9, 2012
- Wednesday, September 12, 2012
Ipsos Observer is delighted to be a bronze sponsor of this year's ESOMAR Conference – Accelerating Excellence & Celebrating 65 Years And Beyond – A conference dedicated to demonstrating the impact and inspiration that research has in helping business and society transform and evolve to take on the exciting decade ahead of us. We invite you to meet us at our booth (#33).
Also, senior experts from Ipsos will be presenting at the conference. Don't miss your opportunity to hear more about:
What's a Nice Insight Like You Doing in a Concept Like This? – A presentation featuring Lee Markowitz, Chief Research Officer, Ipsos InnoQuest.
Great consumer insights can inspire powerful product ideas, which in turn should be transformed into winning concepts. And yet, as marketers increase their expertise at uncovering insights and truly understanding their consumers' needs, there is a disconnect in translating these insights into winning concepts – and ultimately successful products. What's missing is the foresight. How can marketers ensure that the insights gleaned at the fuzzy front end are fully leveraged later in the innovation process during concept development? This presentation will help marketers bridge the gap between insight identification and concept development, so great insights do not suffer in the hands of bad concepts – and great business opportunities are not lost.
Socialized Research: A New Approach For a New Reality – A presentation by Ipsos Open Thinking Exchange featuring Shelley Zalis, Jill Wiltfong, Graham Saxton, and Michael Rodenburgh.
We are now citizens of a socially networked mobile world where 'normal' changes faster than the seasons. This means research has to as well if we are to reap the abundant spoils of a universe whose default setting is 'always on'. The future is about socializing research – a brave new world of immersion, augmented reality, geo-location, co-creation… the addition of a little "social" into everything we do so that consumers are engaged in ways that capitalize on and mimic their expectations given the realities of today's new world. At Ipsos, we're ready. Are you?
From the Bottom of the Heart! Understanding Cultures for Better Communications – A joint presentation featuring Ipsos' Michael Sack and Jaisy Desai, who will co-present with SABMiller.
Homo sapiens' first attempts at passing information through time took the form of paintings. In India, emotions speak louder than words. Words hold less meaning in such a culture and fewer ideas can be communicated or elicited through them alone. If we look at the religious depictions in India, what stands out are the expressions of emotions and the symbols that communicate these expressions. Yet as market researchers in India we are trapped in a world of words to elicit the deepest emotions from consumers who prefer to communicate through gestures or symbols or maybe even images.
Mergers In A Changing Market Research World – A panel discussion featuring Carlos Harding of Ipsos.
There have been many high profile acquisitions in the research industry in recent years and the trend looks set to continue. This panel discussion between three of our industry leaders will offer a wide ranging and unusually candid account of some recent examples along with practical advice on strategies and best practices.
To learn more about this year's conference, please visit the ESOMAR website.