CMA: Digital Measurement and Consumer Understanding Seminar
Friday, December 7, 2012
Join Chris Greenfield, President of Ipsos ASI Canada, to hear the latest trends in digital advertising measurement.
Do we really know what our customers think? Do we really know what works? During this Canadian Marketing Association seminar Chris will discuss measuring campaigns and marketing tactics online and off. He’ll provide a unique view and comparison to metrics across different mediums and methodologies and explore how to translate these in a true consumer impact context.
Chris will explore the use of digital as a marketing tool and how to fully understand true consumer impact on a brand at different stages of development by offering a look at different testing methodologies, as well as the danger of under or over-evaluating a campaign's performance.
To learn more about this session or to register now, please visit the CMA website.