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CASRO Online Research Conference

Join Conference Co-Chair, Olivier de Gaudemar, SVP Sample with Ipsos, for a frank discussion about data and respondent quality. In addition, Lee Markowitz, Ipsos' Global Chief Research Officer and David Brandt, Product Innovation Leader, will discuss how online technology is allowing for the integration of qualitative and quantitative research. Integrating qual - quant to uncover more in-depth, action-oriented insights has been one of the holy grails of the market research industry. While there has been some progress in this area, typical qual-quant approaches basically tie together the results of qualitative and quantitative research in a linear fashion. New online technologies may open the door to more integrated qualitative-quantitative methodologies. This presentation explores three new tools: virtual collages, laddering, and emoticons.

To learn more about this conference, please click here.