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BE:USA Breakfast Presentation

You are cordially invited to the launch of the most recent survey of America’s Business Elite. By attending, we hope you will gain a stronger understanding of how the leaders of corporate America consume media and how important they are to a range of key industry sectors including airlines, hotels, premium cars and business purchasing.

We will look at how the American elite compare with their counterparts abroad and at how their own behavior has changed since the last time we spoke to them - at the outset of the greatest economic recession in modern times.

BE:USA is the only survey that reaches into the corner offices of the US economy’s largest and most important companies. There, we talk to a group of people whose purchasing power and influence is out of all proportion to their limited numbers. Their salaries alone, for example, are on average 10 times higher than those of the general population, while the corporate budgets for which they are responsible exceed US$860 billion.

BE:USA is a vital planning and sales tool for media owners, advertisers and agencies wishing to target top business executives.

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