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ARF: Rethink 2012
| Date: |
Sunday, March 25, 2012
- Wednesday, March 28, 2012
|
| City: |
New York, NY |
Don't miss hearing from Ipsos Co-President, Didier Truchot, who will be in New York to share his perspectives during the Keynote Panel on The Digital Landscape.
On March 27th, join Ipsos and Johnson & Johnson who will co-present a case study where we were able to use a research-based, consumer-centric social media approach to create an immersive and relevant program for Johnson & Johnson.
Ipsos is pleased to be this year's sponsor of the 2012 ARF David Ogilvy Awards banquet – an evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. In fact, several of Ipsos' clients were honored as category finalists for their specific category:
Category: International
AB Inbev/Budweiser – "Anticipation"
Category: Health & Personal Care
P&G Olay – "Olay Smooth Finish Facial Hair Removal Duo"
P&G Vicks – "In the NFL there are no sick days"
Category: Packaged Goods
ConAgra – “Hunt's Crash Kitchen Tour” Hunt’s Tomatoes"
Category: Shopper Marketing
Cover Girl – "Be on the lookout"
Category: Fashion & Household Products
Tassimo – "The Barcode Brews it Better"
Category: Financial Services
Bank of America – "BankAmericard Cash Rewards™ Credit Card"
Category: Multicultural
Verizon FiOS – "Enciendete FiOS"
Category: Sports + Entertainment + Media
Comedy Central – "Comedy Central Brand Re-Fresh"
To access the complete list of finalists, please click here.
Ipsos also has finalists in several categories at the 2012 ARF Great Mind Awards, which recognize and celebrate individuals who contribute to the excellence and advancement of advertising research across several categories. Ipsos has finalists in the following categories:
Category: Quality in Research
Ipsos ASI for Big Idea
Category: Rising Star
Maria Cole, Ipsos MediaCT
Christine Kahm, Ipsos ASI
For the complete list of Great Mind finalists, please click here.
Congratulations to all Ipsos teams and clients for the well deserved recognition, and good luck to each of you!
To learn more about this event, please visit the ARF website.