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PHARMArket Research Conference

Ipsos Heath is pleased to be the only market research agency on the Advisory Board for this year's key pharmaceutical market research conference. We are also proud to be the Platinum Sponsor for the event and are adding an Ipsos perspective during two panel discussions. Don't miss your opportunity to hear from Elys Roberts, President of Ipsos Health, who will join other Advisory Board members to offer his reaction/response to the Keynote Presentation "Winning in the New Competitive Pharma Market" as well as provide summary notes and key takeaways at the conclusion of the conference.

In addition, senior experts from Ipsos Health will also be speaking on the following three topics:

The Curious Case of the Missing Prescriptions: Every year vast numbers of patients who are motivated to go see their physicians, do not take the course of medication that their physician just prescribed. To date there has been no effective solution to this curious and disturbing conundrum. But market research, done right, can truly make an impact. During this presentation, we will present data from their recently completed comprehensive research program on this subject...and more importantly lays out a path forward.

The Market Research Holy Grail – Deliver Better Insights...and Save Money Doing It!: Everyone wants better, quicker, cheaper but it hasn't been delivered in the past; and is it really even realistic to expect? During this presentation, Lisa Morris (IMS) together with Paul Snyderman, Ipsos Health's Chief Research Officer, will argue that it is, but that it cannot be done with just incrementally improving our current practices, only by a total rethink. And that one way to deliver on the promise right now is through the total integration of primary and secondary data assets, not just at the final reporting phase but before the project even kicks-off. They will illustrate this by presenting IMS and Ipsos' novel, fully-integrated Buying Process approach.

The Right-Brain Researcher: A great technical market researcher does not equal a great market researcher. To be a great market researcher your output must have impact, and certain 'soft skills' are critical to achieving this. We will discuss these soft skills and provides a framework for delivering impactful market research.

Rise of Multi-Stakeholder Influence on Brand Performance: During this session, Elys will lead a panel discussion evaluating how various stakeholders can influence pharmaceutical brands in the marketplace.

We hope to see you there!

To learn more about this conference, please click here.