Ipsos is pleased to be participating in this year's upcoming premier market research conference, IIR's Market Research Event. Each year, IIR unites the world's most influential researchers to share best practices and industry innovations and showcase the business value of market research.
This year, Brad Bane and Donna Wydra, SVPs with Ipsos Marketing's Consumer Goods Division, will show how leveraging research-based best practices can offer both retailers and manufacturers control over the line optimization process and ramp up both short-term performance and long-term equity. This presentation is also supported by a recent paper published by Ipsos entitled Paralyzed By Choice: Motivating Shoppers Through Assortment Optimization.
To learn more about this conference, please visit the IIR website.