Join Ipsos Marketing and Ipsos Observer at the world's leading market research conference. This year's conference is dedicated to advancing research into a new decade.
Contributing to the thought leadership program will be Ipsos Marketing's Lee Markowitz who will discuss the future of sales forecasting. In his presentation, The Future of Forecasting is Here, Lee will identify which predictions from a 2002 ESOMAR paper came true, which did not, and which were missed, along with the reasons why. Further, Lee's presentation will explore new forecasting needs that have emerged – based on interviews with market researchers at leading CPG companies – and then make predictions about how forecasting will evolve over the next five years.
Also on the agenda is David Shanker, Global President of Ipsos Observer, who will present a case study on leveraging Ipsos Observer's advanced capabilities. At Ipsos Observer – the Survey Management, Data Collection and Delivery Specialists – we work with our clients to determine the best solution for their business issue. We have no vested interest in how the project is fielded; we work with them to determine the best methodology, always keeping in mind price and value thresholds. Our global fielding capabilities and experience executing research studies in more than 75 countries, means we are able to manage projects anywhere in the world, as well as locally. We typically work with research savvy clients who have the means to analyze data in-house, as well as those with limited budgets but who still require field and tab research to inform their business decisions.
To learn more about this year's conference, please visit the ESOMAR website.