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Latest Insights into Holistic Campaign Communication Optimization

3 pages; 2 charts

This paper offers detailed lessons learned and insights to developing a holistic approach to campaign optimization and two new case studies on...     

Understanding Brand Value: A Review of Price, Performance, Equity and Category Dynamics

7 pages; 12 charts

Understanding Brand Value explores the dynamic forces of price-value relationships in order to improve your understanding of brand value.     

The Creators of Motivation

7 pages; 3 charts

Conventional research struggles to discern consumers' emotional, subconscious responses to advertising and often misses the underlying personal and...     

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