Should your brand be using social media? Absolutely! But only if your presence is supported by thought, investment and commitment to the platform....
Embracing the co-creation power of social media and leveraging consumers' vision for the brand is a good thing for marketers – it means they...
While marketers struggle to monetize social media, and tap into the online conversations to directly benefit their brands, there has been an...
3 pages; 2 charts
This paper offers detailed lessons learned and insights to developing a holistic approach to campaign optimization and two new case studies on...
7 pages; 12 charts
Understanding Brand Value explores the dynamic forces of price-value relationships in order to improve your understanding of brand value.
7 pages; 3 charts
Conventional research struggles to discern consumers' emotional, subconscious responses to advertising and often misses the underlying personal and...
