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Change Is Good

Learn more about Ipsos ASI's most flexible and sophisticated online copy test tool Next*Connect.

Our unique approach offers a number of advantages found in no other copy testing system:

We Account For The Complexity Of Today's World
One of the most difficult tasks an ad has is to break through the clutter and capture consumer attention. By showcasing ads as they are experienced in media, creating an abundance of noise, and carefully masking the actual test ad(s) you get a more accurate assessment of recall and impact.

We Make Sure Your Ad Is Remembered
It's not enough to create a great ad. Successful advertising is remembered over time. By measuring recall the day after initial exposure we can determine if and how well your ad is truly remembered.

We Don't Ask Consumers To Tell Us Things They Can't Reliably Know
There are some things consumer don't know and can't reliably explain which is why we observe and derive our results. And, we always account for emotion. Emotions matter. They influence consumer reactions to your brand and they influence the behaviors that follow.

From emerging digital media to more traditional forms – with Next*Connect you can evaluate individual executions or multiple campaign elements across any platform in markets all around the globe. The result: precise, comparable results with deep diagnostics to push your advertising to the absolute edge.

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