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Voices of MAdTech: How Marketers and Agencies See the MAdTech World

January 2017
4:39 Minutes

An overwhelming number of brand marketers and agency execs agree that we’ve entered a “brave new world,” where media, advertising and technology...     

The Power of Sound vs. Visuals to Drive Emotional Engagement in Advertising

July 2015
41 Minutes

Clients and ad agencies are ready to move to the next level of communications optimization. They will achieve this by understanding the relative...     

Getting To The Heart Of The Matter: A Webinar Case Study Featuring Neuroscience Techniques & Implicit Association

August 2014
45 Minutes

It’s not that people “lie” per se. But when we ask them questions, they don’t always say what they mean, or even know consciously how they feel....     

Unmasking Deeper Insights with Facial Coding

July 2014
27 Minutes

It’s often said that the face can reveal what words cannot. Whether we are aware of it or not, our faces can express and communicate a range of...