Is Your Brand Truly Consumer-Centric?
A paper to stimulate thoughtful consideration.
Marketers want their brands to resonate with consumers, however many brands fail to establish strong consumer connections, focusing too much on a brand USP (unique selling proposition), on segmentation targeting, and a brand-centric approach.
But there are also several examples of brands which have demonstrated the success of consumer-centric approaches. Learn more about how these brands have tapped into what consumers want to feel by reading our latest Point of View.
Not registered yet?
Register now to view this article and access all premium content from Ipsos, North America's most trusted market research brand.