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Point of View

Get the Ipsos Point of View on your research challenges. We share our experience, learnings, methodologies, and perspectives on five research specialties: advertising, loyalty, marketing, media, and public affairs research.

Ipsos ASI 2013 Trends to Watch: Are The Current Advertising Trends Putting Us In Jeopardy!?

It’s a new year and already a new trend in advertising has emerged for 2013. The industry (or at least those in published media) will have you think...     

Is Good Digital Advertising A Fragment Of Your Imagination?

Let's face it: there's only so much time in a day, which means when it comes to consuming media, consumers regularly make trade-offs spreading their...     

Is It Worth The Money You Save?

Today's complex and fragmenting media environment has the potential to overwhelm both brand managers and the consumers interacting with them. And a...     

Should Digital Lead The Brief?

Media fragmentation is leading to a challenging battle for the attention of an "always-on" consumer, who now has greater control over how they engage...     

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