Home  /  Knowledge & Ideas  /  Advertising  /  

Point of View

Diamonds are No Longer Forever

In this paper, we illustrate how emotion-based advertising can be highly effective, but only within a strong and consistent brand framework.     

Effective Communications Begins With The Brand

You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not...     

Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity

At Ipsos, we believe that side-by-side intelligence boosts brand health trackers like never before. Read this paper to discover what happens when we...     

Making Real Time the Right Time

Sharing two examples – Kleenex and Lurpak – this paper from our UK colleagues, helps define success metrics for real time marketing. Spoiler alert:...