The Rise of Branded Content: The Top 3 Considerations

By Ross Hugessen, with Dave Smith

There has been a lot of buzz in marketing circles about branded content over the last year or so. It’s hard to open an industry publication or even your own LinkedIn account without reading or seeing something about this ever-increasingly important form of brand communication. Even in the mainstream media there are discussions about branded content and what it means for everyday consumers.

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The Rise of Branded Content: The Top 3 Considerations

Contact

Ross Hugessen
Senior Vice President, Canada
Ipsos Connect
+1.647.259.9592
ross.hugessen@ipsos.com