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By Leah McTiernan

Rethinking the Power of Store Brands: Tips to Successfully Compete & Communicate

As we have stated before, in any given category, many of the top products or services are quite similar in performance, or are certainly good enough. For this reason, it is very hard to differentiate based solely on product performance.

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Rethinking the Power of Store Brands: Tips to Successfully Compete & Communicate

Contact

LeahMcTiernan Leah McTiernan
Vice President
Ipsos ASI
Work+1.647.259.9710
leah.mctiernan@ipsos.com