Rethinking Advertising Development – Is it Time to Shift the Paradigm?
by Peter Haslett
One recognizes that, when they set out to develop a new advertising campaign, most advertisers do not plan to air communications that are mediocre, or at best average. Yet year in and year out, mediocre advertising is aired.
Not registered yet?
Register now to view this article and access all premium content from Ipsos, North America's most trusted market research brand.