Leveraging the Potential for ‘Word of Mouth’ and ‘Word of Mouse’

by Wendy Swiggett

I find all conversations about advertising fascinating – how and when people talk about the different ads that they saw, what they interpreted the message to be, how it made them feel. So it is not surprising that I find the impact of ‘Word of Mouth’ to be fascinating.

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Leveraging the Potential for ‘Word of Mouth’ and ‘Word of Mouse’

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WendySwiggett Wendy Swiggett
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Ipsos ASI
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