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Leveraging the Potential for ‘Word of Mouth’ and ‘Word of Mouse’
Ipsos-Ideas / Advertising
by Wendy Swiggett
I find all conversations about advertising fascinating – how and when people talk about the different ads that they saw, what they interpreted the message to be, how it made them feel. So it is not surprising that I find the impact of ‘Word of Mouth’ to be fascinating.
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