Managing Brand Equity with Social Data

by John Hallward & Andrew Leary

In this article we discuss why side-by-side intelligence boosts brand health trackers like never before. Discover what happens when we combine the individual insight benefits gathered from social media data with survey data. Spoiler alert: Done right, you'll get dynamic, fast, and contextually rich insight, to help unlock our understanding of consumer perceptions and brand associations.

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Managing Brand Equity with Social Data

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Andrew Leary
Chief Executive Officer, US
Ipsos SMX
John Hallward
President, Global
Product Development

Ipsos Connect
+1 514 904 4356