From Good to Great Communications: How Emotions Can Help
Interview With An Expert
As advertising research experts, we often get asked what really makes for great communications. In reflecting on that question, what comes to mind are the great tear jerker long distance ads that played when I was much younger. And yes, they did make me cry.
In this Interview With An Expert, Leah McTiernan, Vice President and Global Big Idea Product Manager, discusses how tracking your emotional roadmap allows brands to enjoy far higher levels of intent to buy and not need to compete on product features or price.
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