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Interview With An Expert

Expert Interview

What makes an expert is years of hands-on experience. Sharing their passion for the art and science of advertising, senior experts from Ipsos ASI offer unique insights into what makes great advertising, great. In this series, seasoned experts will discuss the power of re-transmission, leveraging emotions in advertising, virality and wear out, leveraging social media, and better measurement for better outcomes.

Understanding Programmatic Digital Ad Buying

"In my twelve years or so of experience in the realm of digital advertising, I've seen a lot of changes first hand... one of the biggest changes that...     

Better Measurement For Stronger Brands

"Despite continuing conversations about the more demanding, challenging and complex world of marketing communications, I am constantly reminded that...     

What if your ad goes viral?

Are there implications for a brand and/or media buy if an ad goes viral? The answer is yes! There is a point at which an ad runs the risk of higher...     

From Good to Great Communications: How Emotions Can Help

As advertising research experts, we often get asked what really makes for great communications. In reflecting on that question, what comes to mind...     

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