Winning In-Store Communications: The Proof Is In the Purchase
Strategy Magazine Article June 14, 2012 – According to a newly released study by Ipsos ASI, shoppers are deciding what to buy at the point of purchase: 76% to be precise. That represents a lot of opportunities for your brand, but also for your competition. We tested 30 pieces of CPG in-store creative amongst 3,000 English Canadians to understand what creative elements effectively stop and close shoppers. And while we do not want to conclude a rigid set of rules, here are three of our top 10 learnings that seem to consistently drive success at the shelf.