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So, How Should We Pursue Happiness?

Chapter 4 from John Hallward's new book, The Happiness Equation, reveals more about our motivation for happiness and the degree to which money plays...     

Ipsos ASI 2011 Trends to Watch

Instead of sharing our Top Ten Trends, Ipsos ASI is pleased to present some food-for-thought which covers many of the changes we observe. We...     

MarketSmarts: Motivators & Barriers Brand Health Study

34 pages

Ipsos ASI is proud to be a Platinum Sponsor for MACU's 2008 Events. Following this year's annual marketing conference, MACU published a special...     

Building Brand Equity Through Advertising

6 pages

Years of research have shown that consumer perceptions and attitudes - measured collectively, and commonly described as consumer Brand Equity - have...     

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