Home  /  Knowledge & Ideas  /  Advertising  /  


10 Behavioral Science Principles for Great Digital Creative


MarketingLand, December 30, 2016 – In this article, Ipsos’ Peter Minnium dives into key learnings from behavioral scientists to help you know how to...     

Authentic Storytelling: 5 Rules for the New Frontier of Marketing


MarketingLand, November 4, 2016 – In this article, Ipsos’ Peter Minnium explains why brands need to market with authenticity to win consumers' trust...     

Micro-Target or Target Everyone?


What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted...     

Study Suggests Anti-Trump Ads May Turn Trump Supporters


Ad Age, October 17, 2016 This AdAge article by Kate Kaye features a recent study conducted by Ipsos SMX. Using a syndicated community, Ipsos...