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What Women Want – In Store

Grocery Business Magazine Article (Page 16/17) January/February 2013 – Today, Canada's primary grocery shopper struggles to juggle kids, a career and...     

Winning In-Store Communications: The Proof Is In the Purchase

Strategy Magazine Article June 14, 2012 – According to a newly released study by Ipsos ASI, shoppers are deciding what to buy at the point of...     

So, How Should We Pursue Happiness?

Chapter 4 from John Hallward's new book, The Happiness Equation, reveals more about our motivation for happiness and the degree to which money plays...     

MarketSmarts: Motivators & Barriers Brand Health Study

34 pages

Ipsos ASI is proud to be a Platinum Sponsor for MACU's 2008 Events. Following this year's annual marketing conference, MACU published a special...     

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