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10 Behavioral Science Principles for Great Digital Creative

01/03/2017

MarketingLand, December 30, 2016 – In this article, Ipsos’ Peter Minnium dives into key learnings from behavioral scientists to help you know how to...     


Authentic Storytelling: 5 Rules for the New Frontier of Marketing

11/18/2016

MarketingLand, November 4, 2016 – In this article, Ipsos’ Peter Minnium explains why brands need to market with authenticity to win consumers' trust...     


Micro-Target or Target Everyone?

10/19/2016

What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted...     


Study Suggests Anti-Trump Ads May Turn Trump Supporters

10/10/2016

Ad Age, October 17, 2016 This AdAge article by Kate Kaye features a recent study conducted by Ipsos SMX. Using a syndicated community, Ipsos...