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MAdTech: The Marketers’ View


Marketing Land, January 30, 2017 – In this article by Peter Minnium, we share new Ipsos research tapping into the minds of over 600 professionals to...     

10 Behavioral Science Principles for Great Digital Creative


MarketingLand, December 30, 2016 – In this article, Ipsos’ Peter Minnium dives into key learnings from behavioral scientists to help you know how to...     

Authentic Storytelling: 5 Rules for the New Frontier of Marketing


MarketingLand, November 4, 2016 – In this article, Ipsos’ Peter Minnium explains why brands need to market with authenticity to win consumers' trust...     

Micro-Target or Target Everyone?


What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted...