Advertising

Voices of MAdTech: How Marketers and Agencies See the MAdTech World

Voices of MAdTech: How Marketers and Agencies See the MAdTech World

An overwhelming number of brand marketers and agency execs agree that we’ve entered a “brave new world,” where media, advertising and technology...

MAdTech: The Marketers’ View

Marketing Land, January 30, 2017 – In this article by Peter Minnium, we share new Ipsos research tapping into the minds of over 600 professionals to... Advertising

10 Behavioral Science Principles for Great Digital Creative

MarketingLand, December 30, 2016 – In this article, Ipsos’ Peter Minnium dives into key learnings from behavioral scientists to help you know how to... Advertising

Authentic Storytelling: 5 Rules for the New Frontier of Marketing

MarketingLand, November 4, 2016 – In this article, Ipsos’ Peter Minnium explains why brands need to market with authenticity to win consumers' trust... Advertising

Diamonds are No Longer Forever

In this paper, we illustrate how emotion-based advertising can be highly effective, but only within a strong and consistent brand framework. Advertising