Are there implications for a brand and/or media buy if an ad goes viral? The answer is yes! There is a point at which an ad runs the risk of higher...
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Advertising
As advertising research experts, we often get asked what really makes for great communications. In reflecting on that question, what comes to mind...
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Advertising
What makes an expert is years of hands-on experience. Sharing their passion for the art and science of advertising, senior experts from Ipsos ASI...
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Advertising
One of the most fascinating things about advertising is the impact of 'Word of Mouth' – or in today's reality, 'Word of Mouse'. No matter how you cut...
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Advertising
The world is truly getting smaller while data are getting more abundant. The scale of economic clout is tipping towards developing markets. How do...