Knowledge & Ideas

Real Self or Projected Self: Who Should Brands Talk to?

Real Self or Projected Self: Who Should Brands Talk to?

The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?” Before trying to...     




This month Unveiling the hidden beauty in instant customer feedback, managing customer experience through Enterprise Feedback Management and a discussion of where we stand on mobile methodology to drive conversation, all in this month's issue of Ipsos Ideas.