Even Affluent Americans Think 'The 1%' Are Pulling Away

Even Affluent Americans Think 'The 1%' Are Pulling Away

In this article, Ipsos’ Steve Kraus shares data from the Ipsos Affluent Survey indicating that the share of luxury dollars (and share of luxury...

Decisions, Decisions

Unstructured data, such as verbatim feedback, can provide actionable insights and intelligence. Venturing into the world of text mining and analyzing...

Here, There & Everywhere

Are you delivering on your brand promise – across all channels? Probably not. As brands develop an infrastructure to serve the omni-channel shopper,...

How Did You Celebrate Earth Day?

April 22nd was Earth Day, which brings environmental issues to the forefront. The latest U.S. Ipsos Omnibus survey shows what Americans think about...

The Ipsos Hispanic Center of Excellence: A Webinar To Grow Your Market Share

Did you know that Hispanics are the largest multicultural group in the U.S., representing nearly 20% of the population, and GROWING... View...

5 Secrets of Seek & Share Advertising

In Peter’s latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with...