U.S. Election 2016: What Happened? What’s Next?

Through the course of the year, Ipsos' team of political experts hosted a monthly series of thought-provoking webinars examining key election dynamics and players, offering perspective on the issues as they emerged. View this special post-election...


Device Agnostic: Why You Need to Transform Now

Device agnostic is today, not tomorrow. This paper showcases Ipsos’ latest research on research about device agnostic, offers practical advice for designing device agnostic surveys, and highlights new research applications that are now possible.


ReThinking Affluent Voters, As Americans ReThink America

Forbes Insights, November 21, 2016 – In Steve Kraus’ most recent article, he discusses the leftward drift of today’s Affluent. While Affluent voters are important for many reasons, including donations, they are also outnumbered in terms of...


Think Outside the Brand

ResearchLive, November 18, 2016 – In this article by Ipsos’ Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.


Authentic Storytelling: 5 Rules for the New Frontier of Marketing

MarketingLand, November 4, 2016 – In this article, Ipsos’ Peter Minnium explains why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories. Step 1:...


Feeding Your Need For Insight: A Webinar Featuring Food & Beverage Consumption Trends in Canada

During this recorded webinar (see the link below) we examine the evolving food and beverage consumption trends in Canada. Back in the good old days, what to eat and drink used to be such an easy decision, often dictated by weekly rituals, routines...


Post-Election Analysis

During this Fox5 segment (November 15, 2016), Cliff Young, President of Ipsos Public Affairs, hypothesizes about why the polling industry was off on the election. He explains that it was likely low and differential turnout. The discussion continues...


Making Mystery Shopping Smarter: A Webinar About Design Optimization

Stop making common mistakes that can be easily fixed. Your mystery shopping program should be A. Fast, B. Simple, and C. Cost Effective. However, more often than not, programs are negatively impacted by at least one of the...


Don’t Let Promising Breakthrough Innovations Die

Breakthrough innovations require a different approach to market research — an approach that accounts for consumer barriers to adoption. Download our latest paper with proven and practical advice for conducting market research for breakthrough...


U.S. Election 2016: The Inside Track Webinar Series

Through the course of the year, Ipsos’ team of political experts hosted a monthly series of thought-provoking webinars examining key election dynamics and players, offering perspective on the issues as they emerged. To revisit the series, please...