How A Poll Is Born

Watch this video interview to hear Clifford Young discuss the who, what, when and where of polling. During this interview segment hosted on July 13, Cliff describes the art and science of developing survey questionnaires.


3 Reasons Why Digital Research is Backwards

Getting digital advertising right is hard, and it’s no wonder that it takes twice the effort of the past. In his latest MarketingLand article, Peter explains why it's time to rethink our approach to measuring digital advertising and adopt a new...


Decisions, Decisions: A Webinar Leveraging Text Analytics for Deeper Customer Insights

Unstructured data, such as verbatim feedback, can provide actionable insights and intelligence. Venturing into the world of text mining and analyzing unstructured text can be daunting, especially in navigating the various tools and options. View...


How Do You Enjoy Summertime?

What is important to Americans during the summer- vacations or great outdoor living space? The latest U.S. Ipsos Omnibus survey shows what Americans think is the best type of vacation and what they desire for outdoor living space. Take a look at...


US Election 2016: The Inside Track Webinar Series

Want a thought-provoking examination of key election dynamics and players, predictions from our team of political experts, and perspective on the issues as they emerge? Now through November, the Ipsos’ political polling team will host a new monthly...


The Inside Track: Election 2016 – Briefing #6

View this recorded webinar to hear Ipsos' political polling team explore:
•The British EU Referendum, or the Brexit
• Being a savvy poll consumer in 2016
• The Battleground States of the U.S. Election
To...