Connecting What’s Now to What’s Next: A Product Developer’s Guide to Reaching Millennials

Connecting What’s Now to What’s Next: A Product Developer’s Guide to Reaching Millennials

Marketing Meet Melissa: She's a technology adoring, social media enthusiast who desires instant gratification. She's the quintessential Millennial and by the...

March 26, 2015

Taming the Consumer Cloud: Uncovering Awareness, Attitudes & Usage

According to recent Ipsos research, fewer than one-fourth of Americans fully understand the term "Cloud Computing" despite the fact that 99% of... Media, Content and Technology

Behavioral Economics and Concept Testing

We know that behavioral economics deepens our perspective into how consumers make decisions. It also shows how brand advertisers can best align with... Marketing

People Are Talking (and Posting) about Customer Service

In a recent survey conducted by Ipsos Public Affairs Omnibus Group, “People are Talking about Customer Service and Posting their Negative Experiences... Public Affairs

BC's Most Loved Brands of 2015

View this recorded presentation to hear Ipsos' Michael Rodenburgh count-down to BC's Most Loved Brands of 2015. Conducted in partnership with BC... Advertising

Your Brand Tracker is on the Cusp of Death

AMA Marketing News Article, March 2015 — The least sexy part of the insights business, and yet the one that causes the greatest consternation if it... Marketing