US Election 2016: The Inside Track Webinar Series

Want a thought-provoking examination of key election dynamics and players, predictions from our team of political experts, and perspective on the issues as they emerge? Now through November, the Ipsos’ political polling team will host a new monthly...


US Election 2016: The Inside Track - Briefing #9

It's Trump vs. Clinton with just two months to go! Get the inside track on the campaign in a complimentary webinar series from Ipsos' political polling team. View this recorded webinar to hear the latest candidate standings, tips for the upcoming...


Are Millennials so different from their elders in the workplace?

The millennials are regularly described as employees with a team spirit who have difficulty accepting a hierarchical structure and who no longer view their salary as the only motivating factor but instead are looking for a sense of accomplishment in...


Brands Don't Buy Brands — People Do

Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and...


Translating Brand Value into Tangible Customer Experiences: A Webinar About Aligning Brand and the Customer Journey

Today's marketplace is crowded with competitors, where brands require a clear understanding of their value propositions and aspirations to succeed. But how does an organization translate the pillars of their brand into tangible customer experiences?...


Effective Communications Begins With The Brand

You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center. Marketers must start with the brand in the earliest conception stage, and weave it...


Is VR the Auto Industry’s Sleeping Giant?

We think so, and now we have proof. We tested our hypothesis by conducting three independent studies matching samples for full product evaluations and VR stimulus evaluation. The learnings and outcomes are featured in our most recent paper. Suffice...


6 Secrets of Digital Storytelling

"Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools. In this article, Peter Minnium, President, U.S., Ipsos Connect, discusses the art of good storytelling and shares the best ways...


Millennials and Baby Boomers: Like Two Peas in a Pod?

Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we discover they are more similar than you...


Webinar: 11 Ways Companies Damage Customer Relationships Via Compensation (#5 Will Shock You!)

Does CX + Employee $$$ = Success? Increasing backlash against connecting customer metrics to employee compensation suggests the equation is not so simple. The fact is, rewards are a powerful way to link the employee - customer - value chain. Yet...