Concepts Aren't Just for Products: A Webinar Featuring Approaches to Qualify Digital, Content and Experiential Innovations

Concepts Aren't Just for Products: A Webinar Featuring Approaches to Qualify Digital, Content and Experiential Innovations

Marketing With innovation increasingly focused on the experience rather than the product or service per se — e.g., with apps and digital content and services...

July 30, 2015

Driving Greater Customer Insights: A Webinar Using Text Analytics To Increase Engagement

Text analytics enables organizations to make sense of huge volumes of textual data very quickly and cost effectively. Text Analytics uses a variety... Loyalty

Women, Technology and Democracy

Ipsos Public Affairs recently completed a study on behalf of the NDI (the National Democratic Institute) to better understand how women interact with... Public Affairs

LinkedIn and Ipsos Present: Winning Affluent Millennials

Totaling 15.5 million in the United States, Affluent Millennials are on the brink of a massive generational transfer of at least $59 trillion in... Media, Content and Technology

The Power of Sound vs. Visuals to Drive Emotional Engagement in Advertising

Clients and ad agencies are ready to move to the next level of communications optimization. They will achieve this by understanding the relative... Advertising

Designing Authentic, Credible, and Effective Corporate Social Programs

Corporate sustainability or social responsibility programs have benefits beyond being a responsible member of the global community. In addition to... Public Affairs