A majority (67%) of global employees in 26 countries who say they work in a job that requires them to interact with people from other countries...
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Advertising
Are there implications for a brand and/or media buy if an ad goes viral? The answer is yes! There is a point at which an ad runs the risk of higher...
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Public Affairs
In this report, we explore the past, present, and future of the communications industry. The report is drawn from a group over 40 communications...
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Marketing
Ipsos just completed its 6th Annual Seattle Research Knowledge Summit during which we showcased collaborative tips, techniques and case studies to...
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Loyalty
Read this Q+A transcript featuring insights from Southwest Airline's Customer Insights Senior Manager who shares how SWA measures, models and...
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Marketing
The how and why of an online community are important to discuss and understand - because of the investment involved, there must be a return for the...
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Media, Content and Technology
Last year we wondered what the future would hold for the tablet PC. Well, it is almost the middle of 2012 and the tablet PC is gaining more momentum....
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Marketing
Ipsos InnoQuest uses Vantis Express to monitor upwards of 150 newsworthy new non-CPG product and service launches per year.
We invite you to...
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Marketing
While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on...