The Role of Social Media in the Shopper Ecosystem

The Role of Social Media in the Shopper Ecosystem

Marketing At Ipsos, we know that social media is becoming a bigger influence in the shopper ecosystem every day. Our research shows that 42% of Ipsos’ shopper...

December 18, 2014

A Holly, Jolly Black Friday Weekend for Most Americans

It’s the most wonderful time of the year – especially for retailers. The results of our eNation survey conducted in December 2014 examining Black... Public Affairs

Ipsos Global @dvisory: The Economic Pulse of the World — December 2014

The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,152 recent interviews in 25 countries around the world.... Public Affairs

Marketing to U.S. Hispanics on Facebook: Mobile, Culture and Discovery

With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos... Media, Content and Technology

FYI: The Twitter Effect: Understanding Twitter's Role in TV Behaviors

At Ipsos, we have done a vast amount of research on the topic of Influencers and TV. Our recent paper offers a comprehensive view of the level of... Media, Content and Technology

Bank On Better ROI in 2015: A Webinar Case Study For Wallet Allocation

Developed by way of a tremendous R&D effort between Ipsos Loyalty and leading academics, the Wallet Allocation Optimizer (WAO!) provides the... Loyalty