Food Equals Love

Food Equals Love

Marketing We’ve been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack...

April 20, 2015

Communication In The Connected Edge

In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have... Advertising

Beyond The Hype: The Value of Emotional Advertising

From our colleagues in the UK, this paper offers five case studies examining ad campaigns which achieved the highest level of emotional engagement in... Advertising

Making Real Time the Right Time

Sharing two examples – Kleenex and Lurpak – this paper from our UK colleagues, helps define success metrics for real time marketing. Spoiler alert:... Advertising

Google Celebrates Commitment to Hispanic Market

MediaPost Engage Hispanics Blog, April 9, 2015 – This article features new research from Ipsos and Google on ‘the role of culture and language... Media, Content and Technology

Think Google: Omni-Channel Shoppers, An Emerging Retail Reality

Omni-channel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity. This Think Google... Media, Content and Technology