How Moms Use YouTube Videos: New Trends & Insights

How Moms Use YouTube Videos: New Trends & Insights

Media, Content and Technology Featuring new research from Ipsos’ Moms Audience Study conducted in July 2015, Google helps marketers understand how to better connect with moms....

October 01, 2015

Top 100 Best Places to Live, 2016

Is your city among the most livable in the U.S.? New research conducted by Ipsos on behalf of Livability ranks more than 2,000 small to mid-size... Public Affairs

From Monumental to Incremental Decision Making: A New Mobile-First Approach to U&A Research

Surveys, especially Usage & Attitude Studies (U&As), often have very broad business objectives (e.g., “to understand the market or category”), making... Marketing

‘The Muppets’ Are Hot This Fall

This year’s fall line-up of TV programs is generating quite the buzz according to Ipsos’ Tom Kelley. "I'd call it the year of inflated titles," said... Media, Content and Technology

Millennials: A 2015 Ipsos Fact Sheet

With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand’s future.... Marketing

The Six Behavioral Science Principles that Make or Break Innovation in Technology, Durables, Services and Other Non-CPG...

Recently we published a paper examining the mechanisms at work as consumers evaluate concepts for consumer packaged goods (CPG). However, when we... Marketing