The Point Being: An Ipsos Audio Blog

Episode 8, March 22, 2017 — Chris Jackson and Phil Elwood explore congressional approval in this week’s episode of the Point Being. With the Republican’s latest health care plan on the Congressional floor this week, Ipsos polled Americans...


An Agile Approach to Innovation

Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of development. Once the concepts were created, it took 4 weeks to field, analyze and deliver the...


Polls, Surveys and Rankings: Three Wrongs & Some Rights

In their presentation at NICAR2017, Ipsos’ Chris Jackson and Matt Carmichael together with Peter Gade of the Gaylord Family Endowed Professor in Journalism at the University of Oklahoma, shared tips on how journalists can bring back accuracy and...


The Essential Steps for Building and Maintaining a Best-in-Class Customer Experience Culture

At Ipsos Loyalty, we always apply our four-stage conceptual framework when conducting discovery work with companies looking to developing a CX program. In so doing, we facilitate a disciplined discussion that allows us to effectively identify any...


Springboard from Social Listening to Social Intelligence

Hear Ipsos’ Douwe Rademaker share tips about how to Springboard from Social Listening to Social Intelligence. The Internet is bustling with consumer conversations about new products, brand experiences, and unmet needs. Not surprisingly, marketers...


Affluents & Financial Services: A Webinar Examining the Wallets & Investment Accounts of Affluent Americans

Hear Ipsos’ Dr. Steve Kraus discuss in detail the emerging trends and key opportunities related to Affluents and financial services. During this recent webinar, Steve, Chief...


Getting CX into the Board Room

Now, more than ever, the importance of executing channel-agnostic CX programs (in your stores, online and in call centers) that go beyond measuring service and operational standards is key to success. Today, you must quantify the extent to which the...


An Efficient Alternative to Concept Optimization

We are all familiar with the empirical tools used to evaluate concepts, optimize the words and phrases, and forecast sales. But these fail to examine it from a real life perspective: what do consumers want from the concept or, more...


Is it Trendy to be Healthy? Or Healthy to be Trendy?

Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look who’s participating in today’s lifestyle health trends.


Seven Ways to Embed Your Enterprise Feedback Management Program to Drive Sales

Let’s cut to the chase: a truly successful enterprise feedback management program is designed with the corporate strategy central to the program and has links to seven key functions of an organization, starting with the C-Suite.