Using Margin of Error with Non-Probability Panels

Using Margin of Error with Non-Probability Panels

Marketing Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is...

January 29, 2015

The Most Influential Brands in Canada 2014

The results of our 2014 Most Influential Brands of Canada study are now in! Did your brand make the list? New to the top ten list is Samsung, which... Marketing

Virtual or Augmented Reality — What’s Next for Research Leaders?

Originally published in the January 2015 edition of CASRO Journal, this paper shares a provocative vision of the research industry; a world that... Loyalty

2015 Affluent Outlook: A Webinar Featuring Affluent Trends That Media & Markets Need To Know

Do you want to hear our industry-leading perspective on what 2015 will hold for Affluent Americans, with a particular focus on the emerging trends... Media, Content and Technology

Saving With Lower Gas Prices?

According to a recent Ipsos Public Affairs eNations omnibus study conducted in January 2015, one-third (36%) of Americans felt they were able to... Public Affairs

Dressing For Success: A Webinar Examining the Wearables Trend

Americans love their wearable devices. According to our research, one in five Americans say they will probably or definitely purchase a wearable... Media, Content and Technology