Seven Ways to Embed Your Enterprise Feedback Management Program to Drive Sales

Let’s cut to the chase: a truly successful enterprise feedback management program is designed with the corporate strategy central to the program and has links to seven key functions of an organization, starting with the C-Suite.


Webinar: Fall in Love with Online Communities for Product Testing

Watch this webinar to hear case studies and methods for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time. As the world’s largest product testing...


The Most Influential Brands in Canada

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them? Ipsos’ Steve Levy shares Canada’s Top 10 of...


Winning Hearts & Minds: Loyalty in Action

Just because your surveys are telling you your customers are satisfied, doesn’t mean they are loyal! Loyalty is a function of both attitudes and behaviors, not fully understood via a single measure. Read our latest paper for tips and case studies...


Presidential Ratings Update

Jim Bohannon Radio Show, February 3, 2017 — Listen to this radio interview featuring Ipsos’ Clifford Young discuss the latest approval ratings of President Trump.


#NoMoreBoringSurveys: A Webinar Case Study Illustrating When & How to Gamify Your Research

Need to better understand your customers, employees, citizens or stakeholders? A Custom Panel offers an ongoing survey environment with regular access to your panelists for quick screenings, deep dives, longitudinal surveys or ad-hoc qualitative...


Voices of MAdTech: How Marketers and Agencies See the MAdTech World

An overwhelming number of brand marketers and agency execs agree that we’ve entered a “brave new world,” where media, advertising and technology are coming together. In this MAdTech era, the concepts of “pure play advertising” and “pure play media”...


MAdTech: The Marketers’ View

Marketing Land, January 30, 2017 – In this article by Peter Minnium, we share new Ipsos research tapping into the minds of over 600 professionals to capture the voice of marketers and their agencies as it relates to navigating today’s convergent...


2017 Affluent Outlook: A Webinar Featuring Affluent Trends That Media & Marketers Need To Know

Do you want to hear our industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers? View this recorded webinar for recent...


For Affluents, Luxury Has to Be Experiential… Not Just Expensive

eMarketer, January 19, 2017 – In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems...