Fox & Friends Discuss Clinton’s Soft Lead

Watch Cliff Young, President of Ipsos Public Affairs in the U.S., discuss Clinton’s soft lead on Fox & Friends (filmed August 23, 2016). During this interview, Cliff explains that when looking at matchups on key issues, Trump is gaining support in...


Big Data, Product Reviews and Behavioral Economics

Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers? Actually, there’s some great news here. By using online product reviews/social...


What Do Americans Think About the Upcoming 2016 Summer Olympics?

Seven out of ten Americans plan to watch any of the 2016 Summer Games and most are aware the Olympics are being held in Rio, Brazil. Look at our newest eNation Omnibus Infographic to find out what the concerns are for the upcoming Summer Olympics...


Want to Write Better Concepts? A Red-Hot Webinar You Won't Want to Miss

Yes, yes you do! While highlighting tools for concept language are useful, their utility has traditionally been limited by subjective interpretation. At Ipsos, we have developed norms for concept highlighting – in fact, we are the only supplier to...


Clifford Young Weighs in on the 2016 Election

Clifford Young, President, US, Ipsos Public Affairs was a guest on the Diane Rehm Show, Fox5 News and more talking about the 2016 election.


A Compendium of Worldwide Usage of Ipsos Healthcare’s Syndicated Data

Our clients often ask us, who uses our syndicated data? How, where and why do they use it...? To answer those questions, we’ve compiled a list of the recent uses of Ipsos Healthcare’s syndicated data – including NDA submissions and regulatory...