Competition Analysis and Identifying the Switchable Consumers

Competition Analysis and Identifying the Switchable Consumers

Marketing Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services,...

June 29, 2015

Full House: Engaging Today’s Player in Canadian Casinos

Canadian Gaming Business, Vol. 10 No. 2 Summer 2015 — Featured as the cover story, this article reveals recent research examining the attitudes and... Marketing

Is Outdoor Cooking America’s Favorite Pastime?

Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather. Our latest Ipsos Omnibus survey shows... Public Affairs

Let’s Do Lunch

Canadian Grocer Magazine, March/April 2015 — Within many of the world’s cultures, lunch is the most important meal of the day. It’s a time to share a... Marketing

Cultivating an Innovation Mindset: A Webinar Featuring 5 Sure-Fire Shortcuts to Innovation Success!

The path to filling your innovation pipeline can be a challenging one. Even with a clear process in place, the results don't always produce the... Marketing

Most Workers are Satisfied with Their Job but Not Their Salary

Eight in ten (85%) of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent... Public Affairs