CNBC Squawk on the Street: America’s Affluent

CNBC Squawk on the Street: America’s Affluent

Media, Content and Technology Hear Chief Insights Officer Steve Kraus discuss new research from the Affluent USA Survey during an interview with CNBC from the floor of the New...

October 05, 2015

How Moms Use YouTube Videos: New Trends & Insights

Featuring new research from Ipsos’ Moms Audience Study conducted in July 2015, Google helps marketers understand how to better connect with moms.... Media, Content and Technology

Top 100 Best Places to Live, 2016

Is your city among the most livable in the U.S.? New research conducted by Ipsos on behalf of Livability ranks more than 2,000 small to mid-size... Public Affairs

From Monumental to Incremental Decision Making: A New Mobile-First Approach to U&A Research

Surveys, especially Usage & Attitude Studies (U&As), often have very broad business objectives (e.g., “to understand the market or category”), making... Marketing

‘The Muppets’ Are Hot This Fall

This year’s fall line-up of TV programs is generating quite the buzz according to Ipsos’ Tom Kelley. "I'd call it the year of inflated titles," said... Media, Content and Technology

Millennials: A 2015 Ipsos Fact Sheet

With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand’s future.... Marketing