It’s a Mad, Mad, MAdTech World

It’s a Mad, Mad, MAdTech World

Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast...

Public Perspectives: Living Better is Not All About Health

Canadians say that living better is increasingly challenging, and half see the need for change, but say they need a plan. When asked about the most...

Even Affluent Americans Think 'The 1%' Are Pulling Away

In this article, Ipsos’ Steve Kraus shares data from the Ipsos Affluent Survey indicating that the share of luxury dollars (and share of luxury...

Decisions, Decisions

Unstructured data, such as verbatim feedback, can provide actionable insights and intelligence. Venturing into the world of text mining and analyzing...

Here, There & Everywhere

Are you delivering on your brand promise — across all channels? Probably not. As brands develop an infrastructure to serve the omni-channel shopper,...

How Did You Celebrate Earth Day?

April 22nd was Earth Day, which brings environmental issues to the forefront. The latest U.S. Ipsos Omnibus survey shows what Americans think about...