The Perils of Equating System 1 with Emotion and Irrationality

The Perils of Equating System 1 with Emotion and Irrationality

Marketing Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity...

May 26, 2015

Think Google: Why Online Video Is a Must-Have

New research conducted by Ipsos MediaCT on behalf of Google found that people who view videos on their phones are 1.4x as likely to watch ads as... Media, Content and Technology

Think LA Automotive Breakfast, 2015 – What’s Driving Consumer Conversations Online?

Ipsos leaders present the results of a study about the motivations driving online conversations around 2 popular automotive models – the Lexus NX and... Marketing

The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias

Greenbook Blog May 14, 2015 – In this article, the author shares five critical changes needed to improve survey panel participation. The simple fact... Marketing

We know where your customers are... and we’d like to ask them a few questions!

In the movie Minority Report, Tom Cruise’s character is asked by a holographic store clerk upon entering a futuristic version of The Gap “How did... Loyalty

Ipsos Mobile Views Geo-Triggering: Your Wish is Mobile’s Command

Wouldn't it be nice if you could shadow your consumers and ask them questions at the exact time and location you are interested in? Now you... Marketing