BC's Most Loved Brands of 2015

BC's Most Loved Brands of 2015

Advertising View this recorded presentation to hear Ipsos' Michael Rodenburgh count-down to BC's Most Loved Brands of 2015. Conducted in partnership with BC...

March 04, 2015

'Markup' your ROI in 2015

Developed by way of a tremendous R&D effort between Ipsos Loyalty and leading academics, the Wallet Allocation Optimizer (WAO!) provides the... Loyalty

FYI: The Current Forecast for Cloud Computing

We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services. In our study... Media, Content and Technology

Branded vs Unbranded Media Buying Dynamics

Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign. The best... Marketing

Understanding How Telecommunications Players Perform at Retail

The telecommunications marketplace can be tough, with more and more companies competing for share of mind and share of wallet. That’s why a positive... Loyalty

The Wallet Allocation Rule

View this recorded presentation to hear Ipsos Loyalty's Global Chief Strategy Officer, Timothy Keiningham, a co-author of New York Times bestseller... Loyalty