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Point of View

Get the Ipsos Point of View on your research challenges. We share our experience, learnings, methodologies, and perspectives on five research specialties: advertising, loyalty, marketing, media, and public affairs research.


Designing Authentic, Credible, and Effective Corporate Social Programs

Corporate sustainability or social responsibility programs have benefits beyond being a responsible member of the global community. In addition to...     


Incumbency is King!

The electoral season is in full swing fueled with speculation over who will take the White House in November of 2016. While Hillary Clinton appears...     


Reputation Snapshot for the Oil and Gas Sector

The Ipsos Global Reputation Centre snapshot series regularly examines the issues impacting various business sectors and the reputation of companies...     


The Evolving Role of Social Media on Corporate Reputation in Canada

The rise and popularity of social media is changing relationships between companies, brands, and consumers. Information travels faster than ever...