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White Paper


Business Leaders: The Lifestyles, Media Habits, & Spending Patterns of Affluent Business Owners and C-Suite Executives

As you can imagine, business leaders spend heavily across categories. According to our research, the average spending of Business Leaders is almost...     


Getting More Mileage With Auto Marketing

Let’s face it: our screens have truly become part of our lives, even when shopping for a new vehicle. Working in collaboration with AutoTrader.com,...     


Sports in Affluent Lives

In an era of media fragmentation and long-tailed niche interests, sports remains one of the few truly widespread passions. In this White Paper, we...     


Reality Check: Women Making Hard Choices in an Increasingly Complex World

Wave 6 of Ipsos MediaCT’s Women, Power & Money study conducted in partnership FleishmanHillard explores the trade-offs and hard choices that women...