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Integrating Behavioral Economics (BE) into your concept testing will help you make better decisions on which products have the greatest potential...
This co-presentation features Ipsos qualitative experts together with leaders from RDA Group, a recently acquired global provider of...
View this recorded webinar featuring published author and Ipsos moderator Deborah Potts, consumer anthropologist and ethnography expert Liza...
How Canadians eat and drink continues to shift. This should not be surprising, given how innately consumption behaviour is tied to the changing...