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Qualitative Pleads “Not Guilty” to Advertising Manslaughter

Appropriately designed, implemented and analysed, qualitative is a strong diagnostic tool of ad concepts, one that can lead to better, healthier ads. If the research is properly carried out and the ad concept still dies, qualitative did not pull the trigger; the concept died of natural causes.

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Qualitative Pleads “Not Guilty” to Advertising Manslaughter


Ad Recall  •  Brand Communications  •  Consumers  •  Qualitative


KellyAdams Kelly Adams
Vice President, Qualitative Services
Ipsos Camelford Graham