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Leveraging the Power of Consumer-Led Innovation

The old-school model of creative development posited that consumers are good at reacting to ideas but not at helping to create them. It turns out that this is simply not true. All that was missing was a powerful mechanism to enable Marketers and consumers to create together. Enter co-creation.

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Leveraging the Power of Consumer-Led Innovation


Consumers  •  Innovation  •  Product Development


PaulCrowe, Ph.D Paul Crowe, Ph.D
Senior Vice President, US
Ipsos InnoQuest