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Case Study

Shell Lubricants Puts Insights Into Action

3 pages; 2 charts

Shell Lubricants, a global leader in the lubricants industry, was strengthening its indirect distribution channel to deliver growth to both Shell and...     

Ipsos & La-Z-Boy A Dynamic Partnership

3 pages; 2 charts

La-Z-Boy’s method for measuring customer satisfaction and loyalty wasn’t giving them the data they needed – a serious problem in 2008 as the...     

Telus Connects the Dots

4 pages; 1 chart

During a period of significant strategic and organizational change, the large Canadian telecommunications firm TELUS Corporation sought to make a...