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Earn Success the Social Media Way: Learn to Navigate the Challenges to Earn the Rewards

Should your brand be using social media? Absolutely! But only if your presence is supported by thought, investment and commitment to the platform....     


Change the Conversation: How to Use Social Media to Co-Create Brand Success

Embracing the co-creation power of social media and leveraging consumers' vision for the brand is a good thing for marketers – it means they...     


Is This The Newest Odd Couple?

While marketers struggle to monetize social media, and tap into the online conversations to directly benefit their brands, there has been an...     


Latest Insights into Holistic Campaign Communication Optimization

3 pages; 2 charts

This paper offers detailed lessons learned and insights to developing a holistic approach to campaign optimization and two new case studies on...