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3 Reasons Why Digital Research is Backwards


Getting digital advertising right is hard, and it’s no wonder that it takes twice the effort of the past. In his latest MarketingLand article, Peter...     

3 Strategies to Survive the 'Adblockalypse'


Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome. Unlike previous...     

It’s a Mad, Mad, MAdTech World


Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast...     

5 Secrets of Seek & Share Advertising


In Peter’s latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with...