Home  /  Knowledge & Ideas  /  Advertising  /  


It’s a Mad, Mad, MAdTech World


Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast...     

5 Secrets of Seek & Share Advertising


In Peter’s latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with...     

5 Principles For Proving That Digital Advertising Works


As digital advertising continues to transform, Ipsos’ Peter Minnium shares five things he's learned to help marketers take advantage of this new,...     

Want Ads that Stick?


eMarketer, August 4, 2015 – This article features April 2015 Ipsos research conducted for Undertone examining digital ad recall across different...