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Authentic Storytelling: 5 Rules for the New Frontier of Marketing

11/18/2016

MarketingLand, November 4, 2016 – In this article, Ipsos’ Peter Minnium explains why brands need to market with authenticity to win consumers' trust...     


Micro-Target or Target Everyone?

10/19/2016

What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted...     


Study Suggests Anti-Trump Ads May Turn Trump Supporters

10/10/2016

Ad Age, October 17, 2016 This AdAge article by Kate Kaye features a recent study conducted by Ipsos SMX. Using a syndicated community, Ipsos...     


6 Secrets of Digital Storytelling

09/12/2016

"Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools. In this article, Peter Minnium,...