Jason Brown

Executive Vice President, Ipsos Insight Financial Services & Ipsos Vantis

Jason has spent the last 15 years developing survey-based forecast models for clients in a wide variety of business sectors, ranging from consumer goods to business services. Central to this has been developing means by which to quantify the impact of marketing activities so that research results can be linked closer to business metrics. He is a regular lecturer on best practices in research for innovation and product marketing at the Kellogg Graduate School of Management at Northwestern University, the Wharton School, as well as other universities and conferences.

Paul Abbate

Senior Vice President, Ipsos Public Affairs

Paul has 19 years of sales, marketing, and research experience and is considered a specialist in the development and design of market opportunity, research products. He spent 12 years’ in domestic and global assignments at the Pepsi-Cola Company in New York, and the Coca Cola Company in Atlanta. During these years he held roles in product development, sales, marketing, and consumer insights, working on a variety of brand, package, and channel programs. Then in late 1999, he transitioned into a series of client development, and general management roles.

Daphne Dobson

Qualitative Research Director, Ipsos Understanding UnLtd.

Daphne has been a researcher for the past 17 years working for and with Fortune 500 clients in the areas of healthcare, consumer technology, and consumer packaged goods around the objectives of exploration, communication, product positioning, and new product development and assessment. Her keen moderating skills allow her to adeptly glean rich insights by emotionally engaging patients/consumers and cerebrally engaging professionals thus delivering actionable recommendations to her clients. She has a warm, empathetic style that allows patients/consumers and professionals alike to feel open in honestly sharing pertinent information about their attitudes, practices and beliefs. Her high energy and creativity level is valuable for engaging and motivating her clients to developing breakthrough new positioning and new product ideas.

Lisa Lanier

President, Ipsos Insight US Products and Ipsos Novaction

With a focus on innovation and building strong brands, Lisa has over 20 years of research experience working with leading consumer packaged goods companies. She has worked with clients on product innovation and development, concept and product testing, market structure analysis, brand equity, copy testing, and package testing. Lisa's key focus is to help clients make better business decisions to drive profitable growth in their business. Lisa’s research background includes Client Service, Operations and Product Development at Ipsos ASI, TNS/NFO and Synovate/Market Facts.

John Hallward

Director of Global Product Development, Ipsos ASI

John started his career as a Research Manager at Johnson + Johnson Inc., in Montreal, and a Research Associate at Procter & Gamble in Toronto. In 1986, he co-founded Tandemar Research. After 14 years of running and successfully growing his own business, he and his business partner sold the company to Ipsos. At Ipsos ASI, John has continued to think and act as an entrepreneur by leading the global support for such products as Equity*Builder (for brand health), Ad*Graph/Brand*Graph tracking (for brand health tracking and advertising effectiveness), and introducing the new Brand*Graph 360° for holistic evaluation. He also helped develop the unique "Quality of GRP's" media model in North America. Most recently, John has been developing Ipsos ASI's industry leading R&D into measuring emotions, motivational research, and holistic marketing communications.

Timothy Keiningham

Senior Vice President & Head of Consulting, Ipsos Loyalty

Tim is a recognized authority in the areas of service marketing and linking service improvement efforts to the bottom-line. A prolific writer, Tim has several books to his credit. He is co-author of the book The Customer Delight Principle: Exceeding Customers’ Expectations for Bottom-Line Success, © 2001 by McGraw Hill. He is co-author of the book Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality, © 1994 by Irwin Professional Publishing. His work on return on quality resulted in a cover story in Business Week and Entrepreneur magazine called Return on Quality "the book that gave the questions about quality a focus and the movement a name." He is also co-author of the book Service Marketing and is co-editor of the book Readings in Service Marketing, both © 1996 by HarperCollins.

Tim received the 2004 Excellence in Service Research Award (with Tiffany Perkins-Munn and Heather Evans) for the best paper to appear in the Journal of Service Research. Tim was also awarded the Alpha Kappa Psi Foundation Award (with Roland Rust and Anthony Zahorik) from the American Marketing Association / Journal of Marketing for the article judged by the editorial review board to represent "the most significant contribution to the advancement of the practice of marketing." His articles have appeared in such publications as Journal of Marketing, Journal of Service Research, Interfaces, Marketing Management, Managing Service Quality, Financial Executive, Journal of Retail Banking, and American Banker. Tim also serves on the editorial review board of the Journal of Service Research and the Cornell Quarterly.

Matt Kleinschmit

Vice President, Ipsos Insight Technology Practice

Matt specializes in managing custom consultative research partnerships with leaders in the Digital Music and Entertainment sectors, including the methodological design, execution, and analysis of quantitative primary consumer research initiatives. Over the course of his research career, Matt has gained a reputation for designing and implementing unique hybrid methodological approaches that best meet the market research objectives of his clients, as well as employing cutting edge advanced statistical techniques to better understand the data collected. In addition, Matt has the unique perspective of having designed and developed the groundbreaking quantitative research initiative "TEMPO: Keeping Pace with Digital Music Behaviors", which has measured and tracked global consumer digital music behavior since 1999, with sponsors from the retail, consumer electronics, computer hardware and music recording industries. A frequent writer and commentator on developments involving digital music and youth behaviors, Matt is able to speak about both consumer and industry trends from the perspective of the primary data he has collected and analyzed throughout his research career.