NASPL Annual Conference

Did You Know?

  • The majority of Americans, ages 18-34, believe that Internet gambling should be permitted as long as it's regulated by the government (57%).
  • Canadians aged 18-34 are more likely than Americans to report playing Instant ticket games at least once in the past year (67% versus 54%).
  • Americans between the ages of 18-34 are more likely to approve of the privatization of the Lottery's operations(37%) compared to any other age group.

September 24 - 27, 2008
Philadelphia, PA

Ipsos is pleased to be attending this year's annual conference, themed Revolutionary Thinking. Ipsos has a long history of innovative thinkers who find 'out of the box' solutions. Please be sure to drop by our booth to get a copy of a recent article published by Lottery Insights (July 2008), or download a copy today by clicking here.

To learn more about this event or to register now, please visit the NASPL website.

Breakfast Presentation

Once again, Ipsos is pleased to offer an exclusive breakfast presentation during the NASPL Conference. This year, we will showcase our technique for testing and evaluating Scratch tickets using our Opti-Mix design.

Date: Thursday, September 25, 2008
Time: Registration & Breakfast: 7:30am
Presentation: 8:00am
Venue: The Philadelphia Marriott Downtown
Independence Ballroom
1201 Market Street
Philadelphia, PA

Space is limited. Register today.

(Note: an invoice for the cost of your breakfast can be provided upon request)

This research technique was developed by Ipsos specifically for the Scratch Lottery category, and is designed to help you understand:

  • the optimal combination of Scratch games to offer at retail;
  • which games generate the most appeal among players; and
  • which price points players find most appealing.

We will also feature some recent findings from our Emerging Market Syndicated Study – a study designed to provide the Lottery & Gaming community with a stronger understanding how 18-34 year olds differ from other market segments. In this presentation you will hear how many American & Canadian 18-34 year olds:

  • Are aware of and play specific lottery products (including frequency of play and amount spent);
  • Participate in other forms of gaming (including casinos, race track betting, online gaming, etc.);
  • Consume goods and services related to shopping, media, and the Internet.

Don't miss this opportunity to hear from members of Ipsos' Lottery & Gaming research practice. At Ipsos, our industry experts combine the discipline of marketing with the science of marketing research to offer expert consultation and strategic advice that builds truly powerful brands.

Space is limited. Register today for this complimentary session.

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