Ipsos Knowledge Summit
Detailed Agenda & Topic Abstracts
Interactive Forums
Steve Mossop, President, Market Research Canada West, Ipsos Reid
A new twist on the concept of online panels that creates an ongoing dialogue between an organization and their target audience that is fast, affordable, and flexible. Steve's presentation will showcase IAF, an Ipsos owned software panel database management tool that supports an array of research options and offers online, 24/7 access to real-time data with multiple reporting options.
Research Techniques for the Emerging Media Ecosystems
Tim Moro, Senior Vice President, Ipsos Reid
To consumers, today's emerging media options are as daunting as they are captivating. The proliferation of wireless and broadband Internet access has allowed consumers to access digital content with increasing frequency, while time and place-shifting of audio and video programming have ushered in an “on-demand” era that allows consumers unprecedented flexibility in their media consumption behaviors. While consumers are increasingly tantalized by new methods of digital media acquisition and engagement, marketers are equally tantalized by the challenge of understanding, anticipating, and addressing ever-evolving consumer needs and preferences. In this presentation, Tim will show you how primary market research techniques have been adapted to provide key insights into future technology/digital media trends and consumer behaviour.
Internet Research Tools
Jason Walker, Associate Vice President, Ipsos Reid
Internet research is not only a cost-effective way to understand customer or consumer preferences - but it also provides a dynamic research medium that lets you answer research questions in ways that traditional research methods cannot. Ipsos has developed several products that can be incorporated into internet surveys. Jason’s presentation will show you more about the exciting new opportunities possibilities the internet offers!
Making Touchpoints Count
Mark Laver, Associate Vice President, Ipsos Reid
So, do you love your customers? As consumers have become more demanding and seemingly less loyal, some companies have come to see their own customers in nearly adversarial terms. From this perspective, profitability comes largely through getting more value from customers than you, in fact, give. But such thinking is very short term and the business model is not sustainable. The old adage you can fool some of the people some of the time, still holds true. For both customers and shareholders the real path to loyalty is finding a fair exchange of value. In this presentation, Mark will discuss how companies should organize themselves to deliver fair value to their customers in today’s challenging marketplace.
Top Trends in Public Sector Research
Mike Colledge, Senior Vice President, Ipsos Public Affairs
What are the top research issues and trends we see having an impact on the public sector? Mike has spent over ten years in government and the past ten years with Ipsos examining public sector issues. Whether the goal is getting people to donate blood, improving the environment or communicating complex public policies we've seen some key trends that are influencing public sector research. Mike will fill us in and explore how governments, not for profits, and charities are affected by these trends.
Pushing the Boundaries with Qualitative Research
Jamie Duncan, Senior Research Manager, Ipsos Public Affairs
Tired of the same old focus groups? Looking for new and innovative techniques that elicit a deeper understanding of your stakeholders' views and perceptions? Ipsos Reid's toolbox is pushing the boundaries on conventional qualitative research and reporting styles. Jamie's interactive presentation will have you experience these techniques first hand while highlighting out-of-the-box reporting styles that will add life to any qualitative study.
Lessons Learned on Holistic Communications
Majid Khoury, Senior Vice President, Ipsos ASI
Ipsos ASI has the expertise and the research tools to assess multiple ads and multimedia campaigns holistically – and to measure the contribution of each message – to engage the consumer, drive sales, and reinforce brand equity, across the whole range of consumer touch points. Based on empirical data, Majid will present the 10 key lessons learned about performance and impact of different marketing and communication touch points.
