Tapping into the Power of the Customer Community: Interactive Custom Panels


Recorded Webinar: September 29, 2008
Duration: 40 minutes
Speaker: Rob Berger
Vice President, Ipsos Interactive Custom Panel Group

Strategically engage your customers in helping you refine your products and services by choosing an integrated approach to online market research with Ipsos' interactive custom panel solution – an all-in-one, full-service market research platform. By developing a proprietary panel you will increase efficiency in getting market research surveys out to your customers and real-time data back to your company's decision-makers.

Hear directly from a senior member of Ipsos' Interactive Custom Panel Group highlight the research benefits of developing a custom panel, as well as demo the software features of Ipsos' Interactive Forum (IAF) panel software. The IAF is the foundation of Ipsos' full-service custom panel solution.

A few of the key benefits of building your own proprietary custom panel include:

  • Speed of access – targeted survey respondents are always available to answer only your questions and online reporting allows real-time access to detailed results.
  • Volume of studies – survey your target audience as often as 2-3 times a week.
  • Custom segmentation and targeting of survey respondents – complement existing CRM data or build new groups based on recruiting variables or new data.
  • Customized, targeted content/creative testing – survey respondents already have a familiarity with your brand and product/service allowing you to ask deeper and more focused questions about new ideas.

During this presentation we also share a detailed case study where a large retail client leveraged existing customer transactional data to develop a proprietary customer panel to gain a better understanding of customer preferences, drivers of satisfaction, and purchase motivators. The case study will illustrate how a custom panel solution can be strategically employed to bring together existing knowledge and data with new market insights.

Ipsos was among the first research firms to develop a proprietary custom panel software tool – the Interactive Forum (IAF). Since the launch of IAF software in 2005, Ipsos has recruited over 100,000 panelists to become members of proprietary client-owned panels and has launched 350,000 surveys on behalf of many large, multi-national clients across a range of industries.

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