Ipsos Knowledge Summit

June 14, 2007
The Palace Hotel
San Francisco, CA

Recently, Ipsos hosted a jam-packed research summit featuring experts from our advertising research, customer loyalty & satisfaction division, marketing research, and public affairs division. Presentations provided actionable insight on a variety of topics including the best ways to measure corporate reputation and advances in qualitative research approaches such as ethnography.

Download presentation materials.

Ethnography – True Understanding Through Deeper Insight

Ethnography allows us to gain a unique and deeper level of consumer understanding by observing and interviewing in their real-life environment. This leads to richer insights and a better understanding of unmet needs and compensatory behavior. In her presentation, Wendy Ames will answer the question "What is good Ethnography?" and how it can enhance your consumer understanding and help grow your business. She will provide practical tips to ensure you get the most out of your Ethnography including how to “think Ethnographically”.

Rethinking Customer Loyalty Measurement for More Profitable Loyalty Management

Senior executives continue to invest heavily in satisfaction and loyalty measurement programs, but many of them say their programs fall short of expectations. In this presentation, Curt Carlson examines the underlying factors that lead to this situation and how rethinking loyalty measurement can improve customer loyalty and have an unquestionable impact on the bottom line.

Concept Testing for the 21st Century Economy

The explosion of technology, together with increasingly fluid market demands, intensify the pressure to identify high-value concepts as early and cost-effectively as possible. Todd Board’s presentation will discuss ways to use rigorous quantitative methods to balance the costs, timing, risks and opportunities involved in developing winning concepts for demanding 21st century markets.

Tips and Pitfalls for Bringing New Products to Market

At Ipsos, our entire business is built around innovation. We've helped clients evaluate over 8,000 new product and service ideas, many of which were launched. Companies that have greater success at launching new products exhibit certain behaviors in their research process and relationships, while others stumble into common new product development pitfalls. In this presentation, Stephen Bohnet will share observations surrounding evaluation, marketing, and decision making for new product initiatives. He'll also cover a few new product case studies.

Gimme! The Human Nature of Successful Marketing

In this presentation, John Hallward, Director of Global Product Development and member of the Ipsos ASI Board, discusses his thoughts on how our genetic characteristics (emotions, habits, memories, desires, moods, thinking, and motivations) can be leveraged to drive more impactful marketing. Hear first hand insights published in his new book in which John explores some of our evolutionary traits and then shows how Ipsos ASI's advertising databases and R&D, confirms that advertising and brand marketing indeed follow our evolutionary features.

Corporate Reputation: New Challenges for Meeting Expectations and Building Goodwill in America

This presentation by Nicolas Boyon will aim at helping clients better understand the role their corporate reputation has on their business. It will question whether large companies are meeting the changing expectations of the American public and how they can fine tune their strategy and communications to build goodwill. Nick will reference new data from Ipsos' ongoing reputation research program, I-Rep American Public and share insightful findings based on Americans’ perceptions of over 15 industries and over 60 companies. Participants will come away with an understanding of the value of their reputation and how to deepen trust with consumers, clients, media, and employees.

Download pdf copies of our presentation material.

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