Gimme! The Human Nature of Successful Marketing
You are invited to meet and hear John Hallward, Director of Global Product Development and member of the Ipsos ASI Board, discuss his thoughts on how our genetic characteristics (emotions, habits, memories, desires, moods, thinking, and motivations) can be leveraged to drive more impactful marketing. By attending this special event, you will hear first hand insights published in his new book in which John explores some of our evolutionary traits and then shows how Ipsos ASI's advertising databases and R&D, confirms that advertising and brand marketing indeed follow our evolutionary features.
This event is now full. At this time, we are only accepting names to the wait-list. If there are any cancellations received prior to the event, you will be notified by email or telephone. We apologize for any inconvenience.
| Date: | Wednesday, November 7, 2007 |
| Venue: | The Gardiner Museum Jamie Kennedy Restaurant 111 Queen's Park Toronto, ON |
| Cocktail Reception and Presentation: |
4:00 - 6:30pm |
To learn more about John's book, visit www.gimmebook.com.
Can't join us for this webinar? Then download related papers:
Topic Abstract:
Humans are the consequence of genetic evolution, whether through Intelligent Design, or through random gene mutations (survival of the fittest). Some manifestations of evolution found in all cultures include emotions, habits, memories, desires, moods, thinking, and motivations. We share these characteristics because these are the consequence of our genes. The better we can appreciate these characteristics, understand how we are genetically wired, and why we act the way we do, the better we can advertise and better persuade others.
They are especially true given today's many brands are old and familiar. They are under attack from copycat brands, from price brands, from the powerful retailers, and from globalization. At the same time, advertising is fragmenting (and possibly decaying), consumers are becoming less loyal, and market researchers struggle to find the answers. The solution for brand managers is neither to cut costs nor to rely on promotional activity. The profitable solution is to innovate in a tangible way, to add something intangible, or both: to add unique emotional associations to brands; to enrich brands across the human senses; and to creative effective advertising properties.
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