Ipsos is structured around expertise in six specializations. These cover Advertising, Loyalty, Marketing, Media CT, Public Affairs and Operations. This specialized-based approach differentiates us from our major competitors.
Our core activity consists of asking the right question of the right people, i.e. those that enable the people we interview to express their opinions, desires and expectations. It also consists of observing, listening and analyzing; this is what our experts in qualitative and quantitative research do every day.
Our specializations are served by six global brands:
- Ipsos ASI – The Advertising Research Specialists
- Ipsos Marketing – The Innovation and Brand Research Specialists
- Ipsos MediaCT – The Media, Content and Technology Research Specialists
- Ipsos Public Affairs – The Social Research and Corporate Reputation Specialists
- Ipsos Loyalty – The Customer and Employee Research Specialists
- Ipsos Operations – The Data Collection and Delivery Specialists