Ipsos is the fastest growing market research company in the U.S., market leader in Canada, and among the most trusted research brands in North America. With more than 1,300 professionals and support staff in the U.S and Canada, Ipsos offers a suite of survey–based services-guided by industry experts and bolstered by advanced analytics and methodologies–in advertising, customer loyalty, marketing, and public affairs research, as well as forecasting and modeling. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services.
Ipsos conducts polling on behalf of The Associated Press, the world's oldest and largest news organization, Business Week, Newsweek.com, as well as The Globe and Mail, Canada's national newspaper, and the CTV network.
In 2004, Ipsos generated worldwide revenues of 605.6 million euros (or $752.8 million USD), of which 38% came from its North American operations. The Paris-based company was founded in 1975 and has been listed on the Paris Stock Exchange since 1999.
Your Growth is Our Business
At Ipsos, we provide clients with forward-thinking solutions to data collection, innovative use of research technologies and the strategic insight to help build the brands and business models of tomorrow.
Our capabilities extend over five continents and 40 countries, which is exactly the kind of global reach, expertise, and capacity that many of our clients demand. We are part not only of the fastest growing public opinion and marketing research company in the world, but also the only company of its size owned and managed by research professionals.
Ipsos-ASI
Ipsos-ASI is the largest provider of advertising pre-testing services in the world. Ipsos-ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment. Although the company's history is rooted in copy testing, it provides leading services in the areas of advertising tracking and brand equity evaluation. It is committed to providing advertisers with insights to help in the development, evaluation, and improvement of their advertising efforts, and, ultimately, to help them build stronger brands. Ipsos-ASI is an Ipsos company, a leading global survey-based market research group. To learn more, visit www.ipsos-asi.com
Ipsos-Insight
Ipsos-Insight, the flagship marketing research division of Ipsos in the U.S., has industry specialists serving companies in the following categories: consumer products; technology and communications; health and pharmaceutical; financial services; cable, media and entertainment; agrifood; energy and utilities; and lottery and gaming
Ipsos-Insight provides custom and tracking research services to domestic clients, as well as U.S.-based multinationals. It offers concept and product testing, package testing, attitude and usage studies, omnibuses, tracking systems, brand equity, price optimization and segmentation, marketing models, advanced analytics, and global research. To learn more, please visit www.ipsos-insight.com.
Ipsos Loyalty
Ipsos Loyalty is a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management. Ipsos Loyalty provides a state-of-the-art approach to customer-driven business performance through a modular suite of innovative research tools that provides an integrated framework to identify complex global business solutions. To learn more, visit www.ipsosloyalty.com
Public Affairs Research
Ipsos Public Affairs, headquartered in Washington D.C., is a non-partisan, objective, survey-based research company made up of campaign and political polling veterans as well as seasoned research professionals. The company conducts strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research but often elite stakeholder, corporate, and media opinion research. It has offices in New York City, Chicago, San Ramon (CA), and Washington, with affiliates around the world. Ipsos Public Affairs conducts national and international public opinion polling on behalf of The Associated Press, the world's oldest and largest news organization, and conducts the young voters poll for Newsweek.com. To learn more, visit www.ipsos-pa.com.
Ipsos-Reid
Ipsos-Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos-Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada-including the Ipsos Trend Report, the leading source of public opinion in the country-all of which provide clients with actionable and relevant information. To learn more, visit www.ipsos.ca
Forecasting, Modeling and Consulting
Ipsos-Vantis (formerly ACNielsen Vantis), together with Ipsos-Novaction, are recognized around the world as a leaders in new product forecasting and advanced marketing modeling.
Ipsos-Novaction is a leading international marketing and market research consulting group for FMCG companies, including household products, personal care, food & beverages, and healthcare. Ipsos-Novaction offers its services worldwide, and has operating companies in over 55 countries. Its products help leading manufacturers optimize their profits through optimizing new product ideas and core brand strategies. Services offered include concept development, new product forecasting, restage evaluation, marketing mix analysis. To learn more, visit www.ipsos-novaction.com.
Ipsos-Vantis is recognized as a leader in research-based marketing and product development consulting for companies in the services and durable goods sectors. Its unique and comprehensive system forecasts the sales potential of new and restaged initiatives, identifies key drivers of demand and optimizes product offerings for profit - all prior to market entry. Its expertise is unequalled in many product categories including new-to-the-world technologies, consumer electronics, high-tech, durables, financial services, telecommunications, entertainment, Pharma/Rx, insurance, retail and alcoholic beverages. Visit www.ipsos-vantis.com.
Loyalty Research
Ipsos Loyalty (which includes the former Marketing Metrics Inc. consultancy)
specializes in customer-employee relationship and customer satisfaction
management using "The Customer Delight Principle," "Aftermarketing"
and "Loyalty Optimizer" proprietary models. It also offers custom
solutions in a range of industry categories, including luxury auto manufacturing,
global investment banking, international retail and telecommunications.
To learn more, visit Ipsos Loyalty U.S. or Ipsos Loyalty Canada
