He conducts a wide variety of research projects for Air Canada, one of his major clients. Studies include customer satisfaction, communications testing, segmentation, product development, and ad testing. Dave is also responsible for the annual Canadian Business Travel Study - the report card for Canada's business travel market.
Dave has completed communications testing for Air Canada, HSBC (Hong Kong Shanghai Banking Corporation), ICBC (Insurance Corporation of B.C.), San Miguel Beer, the 2010 Vancouver/Whistler Olympic Bid, the Canadian Tourism Commission, and Ontario Tourism. Prior to joining Ipsos Reid in 1994, he worked at Disneyland in Convention Services and with Transport Canada in Ottawa as a Program Development Assistant.
He has a Bachelor of Commerce degree with a concentration in Tourism and Hospitality Management from the University of Calgary. He also holds a Baccalaureate Diploma from the Faustino Rebolledo Blanco in Ciudad del Carmen, Campeche, Mexico and is proficient in the Spanish language.