Jay has expertise in pricing, segmentation, customer/employee satisfaction, conjoint analysis and discrete choice analysis in addition to solid multivariate statistical skills. Jay is well known at Ipsos for thinking outside the box and designing custom analysis to answer the client's business issues.
He has published and presented papers on conjoint, choice and pricing research in conference proceedings. Representative papers include "Cross-national Comparisons in Global Studies: an Apex Approach to Respondent Scale Usage Adjustment" (2006) and "Multicollinearity in CSAT Studies" (2004), both co-authored by Jane Tang.
Jay has his Ph.D. in Marketing/Research from the University of Texas at Arlington, as well as a Master of Business Administration (M.B.A.) in Finance and Commercial Banking and a Bachelor of Business Administration in Marketing.