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Ipsos Marketing - Industry & Services

Specializations
Marketing Research | Consumer Goods | Health & Pharmaceuticals | Lottery & Gaming | Travel & Tourism | Industry & Services | Marketing Sciences

Mike Weisberger Mike Weisberger
Senior Vice President, Industry & Services
Ipsos Marketing
Parsippany, NJ
 Mike Weisberger manages a team working with major financial services clients. He has been working with consumer data, analysis, and operations for more than 25 years and has particular expertise in tracking studies and concept testing.

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In 2004, Mike came to Ipsos to head up Behavioral Tracking, the company's longitudinal panel business unit. He was also Senior Vice President of Tracking and Equity Research for Ipsos ASI before moving to Industry & Services.

Mike spent 17 years with Information Resources, Inc. (now known as SymphonyIRI) in a variety of leadership roles, including Client Service Region Manager and Executive Vice President Sales Planning and Operations. His career began at CBS Records (now SonyBMG Music), where he was Director, Market Research/Analysis.

Mike is a graduate of Georgetown University and has a Master of Business Administration (M.B.A.) from Northwestern University's Kellogg School of Management.

Eric Murphy Eric Murphy
Vice President, Industry & Services
Ipsos Marketing
San Francisco, CA
 Eric Murphy serves as a senior research consultant across a range of business sectors and clients, having previously led the west coast Ipsos Marketing Industry & Services team for four years.

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His sector experience spans financial services, travel and tourism, energy and utilities, information services, retail, and consumer package goods, accumulated over 12 years of research work. He has designed consumer and B2B research for global clients covering areas such as competitive market understanding and segmentation, product innovation and price sensitivity, brand/product positioning and messaging, and brand optimization.

Previously, Eric was a Research Manager at GfK Custom Research. Prior to that, he managed research for NBC Internet and the University of California. Eric has a Master of Arts in Social and Cultural Anthropology and a Bachelor of Arts in History from the University of New Hampshire.

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