Who Is Ipsos? (FAQ)

Frequently Asked Questions

Who Is Ipsos?

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

In North America, we have more than 2,100 research professionals and support staff located in 33 offices. Our 600-plus professional interviewers conducted over 750,000 hours of telephone interviews in 2011. Ipsos Interactive Services in North America conducts approximately 10,000,000 online interviews for over 8,000 online projects per year and has access to more than 800,000 households in the U.S. and over 200,000 households in Canada.

In the U.S., Ipsos is represented by six specializations - Ipsos ASI, Ipsos Loyalty, Ipsos Marketing, Ipsos MediaCT, Ipsos Public Affairs, and Ipsos Observer - which offer a full line of custom, syndicated, omnibus, panel, and online research products and consulting services. In Canada, these areas of specialization are offered by Ipsos Reid.

Pierre le Manh is the CEO for Ipsos in North America.
Gary Bennewies is the President and CEO of Ipsos in Canada.

Ipsos at a glance

  • Founded: 1975
  • Head Office: Paris
  • Rank among global survey-based research companies: 3rd
  • First listed on Paris Stock Exchange: July 1, 1999
  • Annual revenues in 2013: €1,712,4 million
  • Number of countries with Ipsos offices: 86
  • Total number of countries we do research in: 100+
  • Number of full-time Ipsos employees: 16,000
  • Number of clients around the world: 5,000+
  • Interviews conducted each year: 70+ million

What does Ipsos do?

Ipsos helps interpret, simulate, and anticipate the needs and responses of citizens around the world. In essence, we help our clients listen to what their audiences are saying; understand what they are thinking; and anticipate what they have in mind.

Ipsos offers expertise in advertising, customer loyalty, marketing, media, and public affairs research. We also provide survey management, data collection and data delivery.

By assessing market potential and interpreting market trends, we help develop and build brands for clients, and diagnose their challenges and opportunities. We also help clients build long-term relationships with their customers. We test advertising and study audience responses to various media. We also measure public opinion around the globe.

Who does Ipsos serve?

Ipsos provides market research for clients, from Fortune 500 companies to non-profits, from government to small enterprises, and provides research for media partners.

Our senior researchers provide validated data and forthright, jargon-free analysis to clients and media in a variety of sectors, including pharma/health, technology & media, financial services, public affairs, media, consumer products, and other areas.

What kind of research does Ipsos conduct?

Ipsos offers a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies.

Ipsos has more public research data than most other firms, and our senior researchers' observations are validated by hundreds — often thousands — of interviews conducted for each study.

Ipsos regularly issues white papers, reports, polls and other research to the media and to clients.

In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Reid is the media polling partner of Global News.

Ipsos Public Affairs also conducts the RBC Consumer Outlook Index. The RBC Consumer Outlook Index is a composite measure of national consumer attitudes toward the state of local economies, personal financial situations, savings and investment and job security.

What is different about Ipsos research?

Ipsos provides actionable results from the data we collect helping clients and media partners understand what the data means and what to consider moving forward. Ipsos research gets to the heart of why people respond the way they do.

How may I gain access to publicly-released research findings, white papers, and other commentary?

Please visit Knowledge & Ideas to access the latest thought leadership from Ipsos.

Premium polling subscriptions offer up-to-the minute online access to new data releases as well as an archive of previous studies. Interested media outlets can sign up for complimentary access here.

Also, please e-mail Elen Alexov to be added to the Ipsos media list for updates, press releases on projects and research findings, and other breaking news.

Additionally, watch the Ipsos calendar for events or webinars you may wish to attend to hear the latest news, thoughts, and research on a wide variety of topics.

Who is a main contact at Ipsos?

On deadline and looking for expert analysis and commentary on consumer and business trends in retail, technology, cable, media and entertainment, healthcare, or dozens of other categories? The following contacts are available for connecting you to the right person at Ipsos.

Media Contacts:

ElenAlexov Elen Alexov
Director, Marketing Services / Directrice, Services marketing
Ipsos in North America
Work+1 (778) 373-5136

JohnWright John Wright
Senior Vice President / Premier Vice-Président
Global @dvisor
Work+1.416.324.2002