Ipsos specializes in six research areas:
- Media, content and technology
- Loyalty, quality and customer relationship management
- Opinion polls and social
- Survey management, data collection and delivery
Our industry specialization model means we have an intimate understanding of our clients' brands, consumers and markets.
Ipsos is committed to working with clients to identify the right solutions to their specific challenges.
It is a belief that enables us to ask and probe, to subject our hypotheses to rigorous analyses and, finally, to deliver reliable data and the most effective recommendations in the shortest time possible.
Ipsos is committed to building an organization dedicated to a single endeavor: providing our clients with the best service, using qualitative or quantitative methods, at local, regional, and international levels.
About Ipsos in North America
Ipsos is one of the fastest growing market research companies in the U.S., market leader in Canada, and among the most trusted research brands in North America. With more than 2,100 professionals and support staff in the U.S. and Canada, Ipsos offers a suite of research services—guided by industry experts and bolstered by advanced analytics and methodologies—in advertising, customer loyalty, marketing, media and public affairs research, as well as survey management, forecasting, modeling, and consulting. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services.